Marianna Gotra, Head of the Tourism and Resorts Department of the Transcarpathian Regional State Administration, and Oleksandra Horzov, Head of the Destination Development Department, took part in a lecture on Destination Management, Creation and Functioning of DMOs organised by the State Agency for Tourism Development of Ukraine on 10 January.
The lecturer at the event was Professor Urs Wagensiel, Associate Professor of Destination Management and Sustainable Development at the Institute of Tourism and Mobility at the Lucerne University of Applied Sciences and Arts.
The participants of the lecture discussed the legal form and structure of a destination management organisation (DMO), its cooperation with local and regional authorities and how to improve its performance.
"At the lecture, we looked at several models of destination promotion. They involve clear planning and organisation, as well as the development of the destination as a product. The key factors in this are information and service, as well as cooperation in marketing and stakeholder support for the organisation," said Oleksandra Horzov, Deputy Head of the Tourism and Resorts Department of the Zakarpattia Regional State Administration.
According to Oleksandra Horzov, the peculiarity of this year's lecture course is in the approaches to the development of tourist destinations in the context of decentralisation.
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