Balttour 2026 has concluded in Latvia, bringing together representatives from 27 countries and over 300 tourism companies from around the world.
Ukraine's consolidated stand under the slogan 'Let's Plan Ukraine' was presented State Agency for Tourism Development of UkraineandDepartment of Tourism and Resorts of Zakarpattia Regional Military Administration Department of Tourism and Promotion of Kyiv City State Administrationї, Marketing and Tourism DepartmentуVinnytsia City Council, Lviv Tourist Officee, Association of Incoming Tour Operators of Ukrainee and The Ukrainian Chamber of Commerce and Industryand.
For an introduction to the Ukrainian delegation at Balttour 2026, the Minister of Economy of the Republic of Latvia, Viktors Valainis, and the Chargé d'Affaires of Ukraine in Latvia, Yurii Zakharchuk, visited. They expressed their solidarity and readiness to support Ukraine.
On the second day of the exhibition, the Tourism and Resorts Department of the Zakarpattia Regional State Administration, along with colleagues from Lviv, Kyiv, and Vinnytsia, presented Ukrainian identity, local products, and intangible cultural heritage from various regions to visitors. Among the gastronomy on offer were Zakarpattian crafts, including Mirella sweets and wines from Silver Land.
According to the head of the Tourism and Resorts Department, Marianna Gotra, the country's key message in 2026 remains sustainability and hospitality. It's time to rethink tourism: from activities to recharging and recovery, from classic travel to solidarity tourism and support.
Balttour is the largest tourism event in the Baltic region and presents a significant offering of new season tourist products. It is attended by representatives from the tourism industry, agencies, professional tourism organisations, foreign tourism representative offices, airlines, transport companies, hotels, active leisure organisers, and media from all over the world.
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